Boat buyers decide
for months.
Your pipeline should
work that whole time.
Most brands start working the lead after the inquiry, when the buyer has nearly decided. Marquatica works the whole descent, from the first search to the registered hull.
At the surface, the buyer is invisible.
A boat buyer reads reviews, compares three models, saves a build, comes back eleven days later, and never fills in a form. To most marketing systems that person does not exist until the day they raise a hand.
By then the brand is already chosen, and the argument is about price.
Somebody who came back eight times is the best lead you have, and nobody is calling them.
We put every visit, build, comparison, and event scan on one buyer record with the source attached. The record survives the gap between sessions, devices, and the dealer's own CRM.
When that buyer finally asks for a price, the person answering already knows which boat, which budget, and which ad brought them.
Sample record · not a customer account
The middle is where the money is lost.
Between the first click and the signature there are months of quiet. A buyer goes to a boat show, visits a dealer, stops looking for a season, then starts again. Every one of those gaps is a place a pipeline either holds on or lets go.
A typical purchase path
Months 1 to 9
Month 2
Two models, one tab each.
They compare a 28 footer to a 32, read a forum thread, and watch a walkthrough video at 11pm. No form.
Month 5
The season stops them.
They go quiet for eight weeks. This is the stretch where a lead list goes cold and a buyer record does not.
Month 8
They walk into a dealer.
They ask about the boat they already picked. Someone either knows their history or starts from nothing.
Then the instruments come on.
This is what a buyer's path looks like when it is held together. One line from the ad that started it to the hull that registered, with the dealer conversation sitting in the middle instead of replacing the story.
Sample data · the path is illustrative of the record structure, not a customer result
Qompass AI is the sonar under all of it.
It answers two questions before the boat is sold: who is actually in market, and which of the marketing dollars behind them produced the sale.
Meet Qompass AIFive pieces, and none of them are a handoff.
We build on the systems you already run and operate the middle with your team. The place buyers are normally lost is the seam between one part and the next, so we own the seam.
Get found
Search, paid social, and answer engines put your boats in front of people already shopping, in the segments and markets you can actually sell.
Capture
Every form, configurator session, and boat show scan lands on one buyer record with its source attached.
Qualify
Active buyers are ranked by purchase likelihood, so your team and your dealers know who to call first.
Nurture and route
Buyers hear from you through the months it takes. When they are ready, the right dealer gets the history with the lead.
Prove
Registrations match back to the lead, the campaign, and the dealer handoff. The report answers which dollars sold boats.
Find out where your buyers disappear.
Send us the last ninety days of your pipeline and we will show you the four places buyers drop out, what each one is worth in boats, and which of them we can fix first.
- Lead source to registered hull, in one map
- Dealer response time by location
- Which segments are shopping and not converting