marquaticaQompass AI Request early access
The record

Every buyer, one record, from first search to registered hull.

Qompass AI keeps what a buyer does across months, ranks the people worth calling first, and shows which marketing produced the sale.

Buyer record  Center console, 28 to 32 ftExample
DAY 1DAY 9DAY 23 DAY 23DAY 31 Search, model comparison Build and price, twin power Quote request, trade-in Dealer assigned, context sent Sea trial requested
One buyer, 31 daysExample data
Monday morning

Who to call, in the order the water says.

Every open lead is ranked by how likely that buyer is to purchase. Your team starts at the top instead of working a list by date or by who filled in a form first.

Active leads, ranked

The number comes from what the buyer actually did: how often they came back, which models they compared, how far into a build they got, and how recently they were in.

A buyer who came back eight times over two months outranks one who filled a form on a first visit, and the team can see why.

Qompass · open leadsSorted by likelihood
Lead 4471 · wake and surf 88 Lead 4302 · center console 74 Lead 4519 · pontoon 61 Lead 4288 · bass 43 Lead 4560 · offshore 27
Arc length is the scoreExample data

What the record holds

Every form, configurator session, comparison, and boat show scan lands on the same buyer, with the source attached. Nothing is rebuilt from memory when the dealer calls.

  • Source, campaign, and the ad that started it
  • Models compared and builds saved
  • Return visits across devices and sessions
  • Every dealer touch, in order
Qompass · record 4471Source history
Paid search, brand terms Model page, 3 visits Build and price, saved Dealer locator DAY 1DAY 4DAY 9DAY 22 IN THE RECORD
Depth of demand

Where the buyers are, and where they stall.

Qompass sees across OEMs, dealers, and the wider marine market, so the map is drawn from more than your own traffic. You can see which segments are heating up, which markets are thin, and the stage where buyers stop moving.

Depth of demand by market

A market view built from in-market buyer activity, not census population. Each ring is a band of buyer intent, and the marks are where dealers sit inside it.

If demand is strong in a metro and no dealer is close, that shows up before the next budget cycle.

Qompass · market viewSoutheast
IN-MARKET BUYERS DEALER POSITIONS INNER BAND · CLOSEST TO A DECISION
Ring width is buyer intentExample data

Where momentum slows

A funnel drawn as depth, so you can see exactly which stage buyers stop at, by segment and by dealer.

The fix is usually practical: a follow-up that never happened, a quote that sat, a segment nobody is nurturing.

Qompass · stage depthLast 90 days
All visitorsExplored a model Requested a quoteTalked to a dealerRegistered the hull 1004117114
Relative width, not raw countsExample data
The return

Which dollars sold boats.

Registrations match back to the lead, the campaign, and the dealer handoff, so the report answers the question the budget meeting actually asks.

Credit that reaches the boat

A sale is one event with a long history behind it. Qompass keeps that history attached, then credits the marketing that started the path instead of the last click before the form.

  • Which audiences are worth reaching
  • Which messages earned attention
  • What to test, fix, or fund next
Qompass · attributed salesSix months
JANFEBMAR APRMAYJUN Sold, credited to source Marketing spend

The context the dealer gets

When a lead reaches the dealer, what the buyer looked at goes with it. The first call starts where the buyer left off instead of at hello.

  • Models and options they built
  • Trade-in and budget signals
  • Timeline they gave you
Qompass · handoff noteTo dealer
Model interest28 ft, twin outboard
Trade-inYes, 2019 bay boat
TimelineBefore spring
Heard fromSearch, then a build
What arrives with the leadExample data

Qompass AI draws on millions of data points tracking hundreds of thousands of in-market buyers across dozens of boating segments, encompassing hundreds of OEMs and thousands of dealers in the U.S. and around the world.

Built for the people who answer for boat sales.

OEM leadership

CEOs, presidents, and VPs of sales and marketing who want to know what demand turns into before the next budget meeting.

Marketing leads

The people who run the campaigns and want the credit to land where it was earned.

Dealer networks

Dealers who would rather call a buyer who already picked a model than one who filled in a form.

Early access

We are opening Qompass to a small group of boat brands first.

Tell us who you are and what you sell, and we will come back with a walkthrough on your own market.

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